The design of the Nike SB Dunk High Premium, a collaboration with the legendary Boston boutique Concepts (CNCPTS), is one of the most brilliant and fun thematic executions in the brand's history. As its name suggests ("Ugly Christmas Sweater"), this silhouette pays direct, ironic, and endearing homage to the famous Anglo-Saxon tradition (increasingly global) of wearing the ugliest, most over-the-top, and gaudiest Christmas sweaters possible during December holidays.
To translate this peculiar tradition into a skate shoe, the design replaces traditional leather or suede panels with a printed upper that perfectly imitates the texture and knitted patterns of a Christmas sweater. The design is full of classic motifs but with the mischievous touch characteristic of Concepts and Nike SB: snowmen (some with somewhat malicious or tired expressions), snowflakes, poinsettias, and gingerbread men. It's a shoe that doesn't take itself seriously, designed purely to entertain and capture the eccentric joy of holiday gatherings.
Don't miss the opportunity to get your hands on these exclusive Nikes at our physical store in the center of Palma de Mallorca, Balearic Islands! Discover the magic of Christmas with a streetwear touch and make your style stand out from the crowd. Come visit us and grab these unique sneakers before they're gone!
