This book (part of Phaidon's prestigious Better Is Temporary series) is a deep dive into Nike's DNA. Under the mantra "If you look good, you play good," this volume explores how aesthetics and technical innovation merge to give athletes a psychological and physical edge.
From initial sketches of era-defining silhouettes to performance labs where the latest technologies are tested, this book reveals the best-kept secrets of the Swoosh brand. It is a visual testament to how design can influence the outcome of an Olympic final or the confidence of someone walking down the street. With a technical binding and materials that mimic the brand's engineering, it is the centerpiece for those who understand that sport is, above all, a visual art. Excellence is not a goal, it is a process; discover it in our Mallorca store.
